Vogue
Hotel Montreal
Engagement rate
10,7%
Additionnal followers on IG
x 5
Total impressions
+1,1M
Contents created
+460
The Vogue Hotel Montreal has mandated Anorak Travel to increase awareness of the establishment in Quebec and create exclusive content. Recently taken over by the Hilton Group for its Curio collection, the Vogue Hotel Montreal invited 7 influencers to (re)discover the beautiful city of Montreal for a weekend. A single watchword: #LiveYourCuriosity.
BRIEFING
Advertiser
Vogue Hotel Montreal
Goal
Awareness
Content creation
Additionnal followers on IG
Target
Quebecers
25 - 45 yo
Influencers
6 creators: Photograph, Urban Creative, Young family, Business, Aventure
Content
Photos, videos, blog article
Platforms
Instagram, Facebook, blog, Youtube
#LiveYourCuriosity
We've selected 7 influencers to (re)discover the beautiful city of Montreal for a weekend. A campaign run at a specific timing, just when Canadians are ready to travel again. A single watchword: #LiveYourCuriosity.
Live your curiosity
Step 01
Invitation of the influenceurs
6 influencers received a special invite from the Hotel Vogue Montreal to live their curiosity in different ways: #LIVEyourcuriosity with the hotel stay, #EXPLOREyourcuriosity with a guide of Montreal made by the concierge, #EXPERIENCEyourcuriosity thanks to a pass for a unique activity in town and #TASTEyourcuriosity at the delicious restaurant of the hotel.
Step 02
Their stay at the hotel
During their stay at the hotel, the content creators lived a unique and personnalized experience with the 4 pillars of the campaign : Live, Eat, Explore, Experience Your Curiosity. Through IG stories and divers in-feed posts they immersed their audience in the hidden face of Montreal.
Step 03
Giveaway after their stay
After each stay, the content creators shared a in-feed content with a giveaway to offer the experience to one subscriber. It allows the acquisition of more than 1,600 subscribers on the Hotel Vogue Montreal account and more than 3,000 participations to the giveaways.
