Philippine Department
of Tourism
Impressions
+992K
Contents created
44
Engagement rate
7%
Story views
+105K
For this campaign, Anorak called upon 6 Lifestyle/Travel influencers who had already travelled or lived in the Philippines. To show the beauty and richness of the destination, their mission was to dive into their memories and photo albums. Through static or dynamic publications (carousel, reels and stories), our influencers were able to share images of their trip to the Philippines. They took the opportunity to explain to their community why they likes the destination.
BRIEFING
Advertiser
Philippine Department of Tourism
Goal
Awareness
Target
Ontario / Quebec 25-45 yo / Travellers
Influencer
6 lifestyle/travel influencers
Content
Photos, videos
Platforms
Instagram, Facebook
#ItsMoreFunInThePhilippines
The Philippines is located in South East Asia in the Pacific Ocean and has more than 7000 islands.
A paradise for lovers of discovery, nature and water sports.
It's more fun in Philippines
Step 01
Profile selection
After the pandemic, Tourism Philippines called on Anorak to promote their destination to Canadians in Quebec and Ontario in order to boost tourism and position the Philippines as a top destination in 2022. To do so, Anorak recruited 6 profiles of lifestyle and travel influencers who had already travelled to the Philippines before. The goal was to find consistent profiles that had existing photo albums and video images dedicated to the Philippines.
Step 02
Memory Content
To promote the destination while remaining in Canada, the selected influencers looked for their best shots to post on social media. The content was therefore diversified: Instagram carousel and Instagram Reel videos to show the beauty of the islands, the richness of the landscapes, the variety of activities available on site. Some contents were amplified on social media to increase trafic.
Step 03
An Instagram story quiz
Anorak also asked influencers to create an engaging Instagram story series. So the content creators shared a quiz with various questions about the culture, history and geography of the Philippines. A good way to get the audience's attention and engagement in a fun way.
