Martinique Tourism
Authority
Impressions
+264K
Contents created
90
Total reach
+260K
Swipe-up
3,244
Martinique is without a doubt a dream destination! Anorak takes you there through two influence campaigns: first, the 14th edition of the Martinique Gourmande Festival (Facebook live event, shipment of tasting boxes, festival) and second, the launch of the Meet Martinique podcast. A great way to travel without leaving Quebec!
BRIEFING
Advertiser
Martinique Tourism Authority
Goal
Notoriety of the destination in Quebec
Target
Women, Men, Gen Y, Traveler, Foodie, Adventurer
Quebec
Influencers
Traveler, Foodie, Adventurer, Family
Content
Photos, videos, blog articles
Platforms
Instagram, Facebook, Spotify
Promote Martinique in Quebec
Step 01
Spread the word
about the Martinique festival
3 ambassadors and 15 content creators received boxes with the flavours of Martinique (full menu and rum kit), to participate in the Facebook Live / culinary workshop with Jérémie Jean-Baptiste alongside the blog Tastet. 3 ambassadors were able to promote the contest organized by Martinique Gourmande and enjoy the closing party of the festival.
Step 02
Promote the podcast
The podcast available on all listening platforms was shared via Instagram stories by the ambassadors in order to increase the knowledge of future travellers about Martinique.
