Japan National
Tourism Organization

Global Impressions

1.9M

Reach

1.37M

Overall ER

8.0%

Content generated

153

In 2023, Anorak teamed up with Japan National Tourism Organization
(JNTO) to take three influencers from all corners of Canada on a bespoke
trip to explore Japan, beyond the tourist circuit and experience the rich
and vibrant culture that the lesser-known regions that Japan has to offer.

BRIEFING

Advertiser

JNTO

Goal

Awareness

Target

Canadian travel lovers 25-55 year old

Influencers

3 content creators

Content

Pictures, videos, blog articles

Platforms

IG, tiktok, Youtube, blog

#ToujoursLaurentides

2 influencers going to a 2-days trip in the Laurentides to discover skiing.

Japan Off-the-Beaten Path
Discovering Japan’s Hidden Gems with JNTO and Anorak!

Anorak are so proud to have worked hand-in-hand with JNTO to create a detailed itinerary for each influencer, tailor-made for each of them. From booking flights to boats to experiences, we carefully crafted 3 distinct itineraries, each showcasing a different aspect of the wonders Japan has to offer, focusing our trips on the cultural, outdoor and gastronomic offerings of this vast and vibrant country.

Trip 1
Culture

Tiffany Lai (@lai_tiffany), with her passion for cultural exploration, embarked on a captivating journey through the heart of the Kansai region and visited some of Japan's most iconic destinations, including Osaka, Koyasan, Wakayama, Shingu, Kumano, Kobe, and Arima. Tiffany shared her experience of spending the night in a traditional Buddhist Temple in Koyasan with us, showcasing the opportunities for other travel lovers to find their inner zen while exploring this tranquil haven. Check out her Youtube Vlog detailing all of the amazing stops she made along the way here.

Trip 2

Outdoor

Scott (@scottcbakken), accompanied by his wife and children, embarked on a thrilling outdoor adventure that spanned the picturesque landscapes of Western Japan. The family got to explore the wonders of Okayama, Himeji, Miyajima Island, Naoshima, Onomichi, Hiroshima, and Setonaikai National Park, together, showcasing the family-friendly side of Japan. The highlight of their trip was the Shimanami Kaido Cycling Roadbut to find out more about the Bakken family’s trip of a lifetime, check out Scott’s blog on “10 Unforgettable Experiences in Japan”.

Trip 3
Culinary

Katie Cung (@katiecung), with her passion for food, took her audience on a mouthwatering journey through Japan's culinary landscape. Katie and her partner began their trip in Tokyo, visiting Kanazawa, Shirakawago, Toyama, Fukui, and Kyoto, capturing the essence of each region's unique flavors along the way. Over 56,000 Canadians reacted to Katie’s culinary experience in Japan. To experience a glimpse into Katie’s action packed week discovering Japan’s gastronomic delights, check out her vlog which will make all foodies envious!