The islands of
Guadeloupe
Total impressions
+10M
Engagement
+310K
Views on Instagram stories
+4,7M
Engagement rate on in-feed content
9,20%
We wanted to show how fun, original and diverse it is to travel to Guadeloupe. We organized a trip with a perfect balance between traditions (Creole culture, gwoka, authentic landscape, wooden "kaz", colonial dwellings, ancestral manufacture of agricultural rum, kasav, traditional dishes, carnival) and modernity (memorial act, trails, hiking, green tourism, trekking, water sports, seaplane).
BRIEFING
Advertiser
Comité du Tourisme des Iles de Guadeloupe
Goal
Notoriety
Content creation
Target
Quebecers
18-45 yo
Influencers
3 influencers travel/lifestyle, 1 photograph and 1 videast
Content
Pictures, videos, blog article
Platforms
Instagram, Youtube, blog, exclusive content
Introduce the islands of Guadeloupe to the Quebec market. Create aesthetic, engaging and inspiring contents to seduce the Quebecers and attract them to Guadeloupe.
A 4-step campaign
Step 01
Institutional travel film
An institutional travel film to promote the Guadeloupe Islands to North American and French audiences
Step 02
Travel vlogs
Travel vlogs showing the diversity of landscapes and activities in the islands of Guadeloupe.
Step 03
100 HD photos
More than 100 HD photos, including aerial shots of the emblematic places of Guadeloupe.
Step 04
Contents displayed
Contents displayed in a tourism event in Toronto with a printed brochures featuring the influencers' contents.
