Air France

Total impressions

+500K

Entries

5203

Radio presence on rythme fm

Engagements

+17K

Air France wishes to associate its branding to gastronomy, culinary art and tableware.

BRIEFING

Advertiser

Air France

Goal

Notoriety content creation

Target

Quebecers

18-45 yo

Influencers

Lifestyle content creators and public personalities

Content

Photos & videos

Platforms

Instagram & radio

A gastronomic experience with 2 stopover.

Step 01
Air France
Business breakfast

An Air France flight attendant serves the influencers a business breakfast and also hands them a boarding pass to live a second gastronomic experience.

Step 02
Gastronomic Dinner
with Air France

Influencers discover Les Bonnes Tables Air France, including a menu prepared by a European or Asian chef. Influencers give their community a chance to win a pair of tickets to Europe so they too can discover France, Portugal or Asia’s cultural and culinary dishes.